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9Now is the Nine Network’s own streaming service, and it’s free if you’re in Australia. It’s home to Nine’s reality shows, news, sport, and live channels, all without a subscription fee. The catch: it only works inside Australia. If you’re traveling or living abroad, you’ll need a VPN to get in. Here’s what 9Now actually is, how to unlock it from outside Australia, and how to get set up.

What Is 9Now?

9Now is the Nine Network’s on-demand and live-streaming platform, carrying reality shows like Married at First Sight Australia, news, live NRL and cricket coverage, and simulcasts of Nine’s channels. It’s funded by advertising, so there’s no subscription tier, just a single free, ad-supported service.

Is 9Now Free?

Yes. 9Now doesn’t charge a subscription; you just need a free account to sign in. That’s also why access stops at Australia’s borders. 9Now checks your IP address, and if it doesn’t come from an Australian provider, you’ll see a message saying the content isn’t available in your region.

How to Watch 9Now Outside Australia

If you try to open 9Now from outside Australia, it’ll block you based on your IP address. The fix is a VPN: connecting to a VPN server based in Australia makes 9Now see you as a local viewer, so the block never triggers. We recommend IPVanish for this specifically, since it consistently keeps Australian servers unblocked for streaming sites like 9Now.

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  1. Step 1: Get IPVanish here and create your account.
  2. Step 2: Set your VPN location to Australia.
  3. Step 3: Open up 9Now and sign in. It will load like you are browsing from Australia.

How to Sign Up for 9Now

Once you’re connected through an Australian server, head to 9Now’s website and create a free account with just an email address. From there, you can watch straight from the browser, or download the 9Now app on iOS, Android, Amazon Fire TV, and most smart TVs.

More Free Streaming Sites

9Now is one of dozens of free, legal streaming sites we’ve rounded up, including other Australian options like 7plus, ABC iview, and SBS On Demand that follow the same VPN rule. Check out our full list of free streaming sites for more.