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Prime Video comes with every Amazon Prime membership, but it’s had ads by default since 2024 – and the ad-free add-on just got a price hike and a new name: Prime Video Ultra. Here’s the current breakdown.

What Is Amazon Prime Video?

Prime Video is Amazon’s on-demand streaming service, included with an Amazon Prime membership. It combines Amazon/MGM originals (The Boys, Fallout, The Lord of the Rings: The Rings of Power) with a large MGM film catalog, plus a separate pay-per-title rental and purchase store.

Visit Prime Video Official Site ↗

Amazon Prime Video Plans & Pricing

Prime Video’s pricing is tied to your Amazon Prime membership, with an optional ad-free upgrade:

Included with Amazon Prime
$14.99/mo
or ~$139/yr – now has ads by default
Prime Video Ultra (ad-free add-on)
$4.99/mo
, or $45.99/yr for annual Prime members – adds 4K/UHD, 5 concurrent streams, 100 downloads, Dolby Atmos
➤Movies and shows outside the included library remain available to rent or buy individually

Amazon Prime Video: Channels & Content

Prime Video’s standout titles are its big-budget originals, backed by the MGM catalog after Amazon’s acquisition of the studio. Unlike most competitors, it also runs a full transactional store – you can rent or buy thousands of titles that aren’t included in the subscription.

Amazon Prime Video Features & Bonuses

✓Base (ad-supported) tier is capped below 4K – Ultra add-on required for 4K/UHD
✓Ultra add-on: 5 simultaneous streams, 100 downloads, Dolby Atmos, 4K/UHD
✓Included with every Amazon Prime membership – no separate signup needed
✓Rent-or-buy store fills in titles that aren’t part of the subscription library

Where Is Amazon Prime Video Available?

Prime Video has the widest footprint of any major streaming service – it’s available in 240+ countries and territories through Amazon Prime, though the included content library varies significantly by region.

How to Watch Amazon Prime Video Outside the United States

Even with Prime Video’s huge country footprint, the actual shows and movies included in your subscription change by region due to licensing. If titles you expect are missing while traveling, a VPN can restore your home region’s library.

  • Sign up for IPVanish (link includes our exclusive discount)
  • Download and install the IPVanish app on your phone, streaming device, or router
  • Open the app and connect to a VPN server in the United States
  • Open or sign up for Amazon Prime Video and start streaming as if you were in the United States
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Is Amazon Prime Video Worth It?

Since Prime Video comes bundled with Amazon Prime’s shipping and other perks, it’s effectively bonus value for existing Prime members – just budget for the Ultra add-on if ads bother you or you want 4K. It’s a weaker standalone pick if you don’t already have Prime for other reasons.

More Streaming Options

Looking for something free instead? Check out our full list of free streaming sites, or browse our other paid streaming service reviews.

Does Prime Video have ads now?

Yes. Ads were added to the default Prime Video tier in 2024 and remain standard in 2026. Removing them requires the Prime Video Ultra add-on.

How much is Prime Video without a Prime membership?

Amazon offers a standalone Prime Video subscription in some markets at a separate price; check amazon.com directly for current standalone pricing, as it changes with promotions.