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ITVX is ITV’s own streaming service, and it’s free if you’re in the UK. It’s home to ITV’s dramas, reality shows like Love Island, soaps, and live channels, all without a subscription fee for the ad-supported tier. The catch: it only works inside the UK. If you’re traveling or living abroad, you’ll need a VPN to get in. Here’s what ITVX actually is, how to unlock it from outside the UK, and how to get set up.

What Is ITVX?

ITVX replaced ITV Hub in December 2022, combining ITV’s full on-demand library with live simulcasts of ITV1, ITV2, ITV3, ITV4, and CITV. There’s a free, ad-supported tier available to anyone with a UK account, plus an optional ITVX Premium plan for ad-free viewing and early access to some shows.

Is ITVX Free?

Yes. ITVX’s standard tier doesn’t charge a subscription; you just need a free account to sign in. That’s also why access stops at UK borders. ITV checks your IP address, and if it doesn’t come from a UK-based provider, you’ll see a message saying ITVX isn’t available in your region.

How to Watch ITVX Outside the UK

If you try to open ITVX from outside the UK, it’ll block you based on your IP address. The fix is a VPN: connecting to a VPN server based in the UK makes ITVX see you as a local viewer, so the block never triggers. We recommend IPVanish for this specifically, since it consistently keeps UK servers unblocked for streaming sites like ITVX.

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  1. Step 1: Get IPVanish here and create your account.
  2. Step 2: Set your VPN location to the United Kingdom.
  3. Step 3: Open up ITVX and sign in. It will load like you are browsing from the UK.

How to Sign Up for ITVX

Once you’re connected through a UK server, head to ITVX’s website and create a free account with just an email address. From there, you can watch straight from the browser, or download the ITVX app on iOS, Android, Amazon Fire TV, Roku, and most smart TVs.

More Free Streaming Sites

ITVX is one of dozens of free, legal streaming sites we’ve rounded up, including other UK options like BBC iPlayer, Channel 4, and My5 that follow the same VPN rule. Check out our full list of free streaming sites for more.